BP RV Flooring

We designed a retro-inspired website and visual identity capturing 60s camping nostalgia while boosting online visibility and showcasing specialized services.

Industry:

Trades

location:

Medicine Hat

year:

2024

Services:

Brand Booklet
Graphic Design
Hosting
Identity & Discovery
Print & Merch
SEO
Website

Opportunity:

The client came to us with a unique niche—rv and trailer flooring installations—and a clear passion for vintage rv culture. their only branding was an illustration of an airstream trailer on the side of their van. with no official logo or digital presence, they needed a bold visual identity and a website that captured the nostalgia of 60s camping culture while helping them stand out in search results across alberta.

approach:

We leaned into the retro theme, designing a visual identity that evoked the spirit of mid-century roadside adventures—complete with textured backgrounds, vintage banners, warm color palettes, and era-inspired typography. the client’s airstream trailer artwork became the heart of the logo, reimagined into a playful brand mark. the custom website was designed to reflect that same retro charm while being fully responsive and optimized for SEO. the result is a one-of-a-kind digital presence that reflects the client’s niche and personality—currently ranking on page 1 for rv flooring searches across alberta.

technologies used: