Western Synergy

We developed a full brand, video production, content strategy, and web presence for a podcast series spotlighting Alberta’s innovators, and entrepreneurs.

Industry:

Technology

location:

Lethbridge

year:

2024

Services:

Brand Strategy
Content Strategy
Hosting
Identity & Discovery
Marketing Strategy
Paid Advertising
SEO
Social Media
Video
Website

Opportunity:

Western Synergy was created to spotlight the next wave of Alberta’s entrepreneurs, technologists, and forward-thinking leaders—many of whom are still in the early stages of their journey. With a mix of emerging founders and established innovators, the podcast needed a strong foundation to match the depth of its conversations and the ambition of its guests. The goal was to build a brand and platform that could grow with the series and resonate across multiple channels—from web to video to social.

approach:

We led the project end-to-end—developing the brand identity, building the website, shaping the content strategy, and managing full video production for the podcast series. Each episode was captured with a multi-camera setup and released with platform-optimized long and short form content to drive reach. The visual brand carried across every touchpoint, and paid advertising supported a targeted launch strategy. The result is a high-impact, polished series that elevates emerging voices and celebrates innovation across Southern Alberta.

technologies used: