We led the project end-to-end—developing the brand identity, building the website, shaping the content strategy, and managing full video production for the podcast series. Each episode was captured with a multi-camera setup and released with platform-optimized long and short form content to drive reach. The visual brand carried across every touchpoint, and paid advertising supported a targeted launch strategy. The result is a high-impact, polished series that elevates emerging voices and celebrates innovation across Southern Alberta.